In the current real estate market, it is becoming more and more difficult to get financing for commercial real estate loans & other investing deals through banks. This is why private money lending is becoming more important than ever.
Finding financial backing for your real estate investing has become a tough game. No longer are of able to depend on getting a mortgage through Fannie Mae and Freddie Mac. Big banks aren’t interested in commercial real estate lending for investing. Even hard money loans are harder to come by, and if you do get a hard money loan, you could be stuck paying upwards of 25% in interest and points.
Therefore it is more important than ever before to attract private money lenders or investors. In some cases, only one private money investor is enough for your deals.
One way to attract a private money lender is to create a good real estate investing website which tells your story and convinces potential investors that their money is in good hands. It’s a good way to get your message out there, which has to potential to be presented in a way that is clear, classy, and easily accessible. Your website tells your story before even meeting with potential investors, and can be one of your most important presentation kits to show.
Another way to attract potential investors is to do group presentations. This can get you in front of several lenders at once, and can make a pretty powerful statement. A one on one meeting however is much easier to manage and organize. Meeting over a meal can keep the presentation less formal and not as intimidating as compared to group meetings.
Networking is also a great way to attract private money lenders, especially if you’re already working on other deals which require more than one investor. Friends of investors may also be recommended. Don’t be afraid to ask for recommendations.
Also, online there are many meeting places for borrowers and lenders alike. Do some research to see which marketplaces are available to post your loan request? You might find a lender sooner than you think.
